This week we sat down with Zoey customer, Rich Ziolkowski, of Autosport Designs, to talk about why they selected Zoey for their eCommerce platform and what they’ve learned after running a business for nearly thirty years.
We hope you enjoy the interview!
What inspired you to start your business, and why did you start selling online?
Autosport Designs has been selling, servicing, restoring and racing classic and sports cars for nearly three decades. Born out of the passion and enthusiasm for the classic marques such as Aston Martin, Porsche and Ferrari, Autosport Originals was established to tap into the ever growing Automobilia market; to procure and produce classic, vintage and bespoke automotive memorabilia and automotive inspired products.
How did you make your first sales? Which channels are now generating the most traffic and sales for you?
Our earliest sales came via marketing to our existing client base on the automotive side of the business. Currently we are building up our organic growth via social media and SEO optimization to capture more web traffic which is slowly beginning to grow.
Why did you choose Zoey as your eCommerce platform and how has it helped you grow your business?
We had an existing, bespoke platform that was incredibly limited in terms of how we could design our site to take advantage of modern eCommerce design and tools. We chose Zoey based on a combination of factors: a powerful design and editing tool that allows us to tailor our exact layout; strong integration with core applications; and an excellent price point based on the features we obtained.
Essentially, what Zoey has allowed us to do is focus our efforts on building the business rather than maintaining and tweaking a set of web pages. And if we need to make a change, it’s as easy as 1-2-3 and we can move on with our day.
What tools and apps do you use to run your store? Which are most important to your business and why?
When setting up our store, we relied heavily on the migration tool, which allowed us to get up and running very quickly. Now that we’re live, the persistent shopping cart allows us to capture potential lost sales and we've begun using TaxJar to manage our sales tax collection.
In terms of third party tools that we've found indispensable are SumoMe, which allows us to collect heatmap data to see exactly where our clients are clicking when they come to our page. It’s is a powerful visual companion to Google Analytics for understanding client flow through the site.
What advice would you give to other online store owners?
I would say keep it simple, keep it clean, and let the product speak for your store. When it comes to analytical tools treat them as you would a new hire - choose deliberately but fire quickly if it's not working out.