We’re introducing a new feature to the Zoey blog called ecommerce roundup. We’ll collect the best and our favorite ecommerce related articles from around the web and link to them here with brief summaries. We’re aiming to do this once per week to start and would love your feedback to help us shape it over time so you get the most value from it.
Without further ado, let’s jump in:
A Primer on Multichannel Marketing - This straightforward guide explains the importance, as well as the ins and outs of multichannel marketing. This sophisticated approach is essential for businesses that are selling through multiple sales channels like online, retail and online marketplaces.
Tips for Rapidly Processing Ecommerce Orders - If there’s one area that online stores should absolutely invest time in optimizing it’s order processing. This article gives you practical tips to do just that.
eBay’s US Sales Increase 3.6% in Q1 - eBay seems to be on an upswing, at least for now. If you’re not already selling there, perhaps it’s time to consider it. Zoey offers several ways to connect your store to eBay, making it easy to get started.
Can Omnichannel Retailing Help Stores Combat Amazon? This article examines whether an omnichannel strategy is the best way for growing businesses to compete against Amazon.
The Complete Guide to Email Open Rates (& How to Increase Yours) - This in-depth article explains everything from how open rates are calculated to tips for increasing yours. With email being one of the most powerful channels available for ecommerce marketers, this guide is a must-read.
That's it for this week, be sure to let us know what you think. You can send us feedback by tweeting us at @ZoeyCommerce.