We're already pretty deep into the third quarter of the year, which means holiday sales preparation is already underway for many merchants. Many merchants evaluate their marketing at this time, and start to plot out how they're going to reach customers and fight for those critical holiday spending dollars during the fourth quarter. However, it's more than just what you put in the email that matters.
Zoey agency partner InsightIn Digital has a lot of experience helping merchants navigate these questions, and are presenting a webinar at 1 p.m. EDT Wednesday, August 16 discussing a number of factors of how merchants can properly prepare for the holidays. Topics to be covered will include:
- Email list growing
- Curating and segmenting emails
- Landing page building for social and advertising
- Modifying your store for the right CTA
To help you have a better idea of what to expect, here's Samad, our presented for Wednesday's webinar, sharing a quick review of what to expect:
Be sure to take a careful look at your email marketing to ensure you're maximizing your opportunity! Join us to review what you should be considering this fall.