As you grow your online business, customer acquisition is an important aspect of how you can build a customer base. Search advertising remains a popular and powerful way to expose yourself to customers who, through the searches they're making, are already showing an interest in what you have to offer. But for those who are new to the idea, it can be a bit intimidating.
Zoey partner JLB Florida, who is a Google Premier Partner for Google AdWords, joined us recently for this informative webinar talking about aspects of search marketing that are important for success, and ways merchants can get started.
Check out the recording of our webinar below, and be sure to check our Merchant Webinars page for other recordings and announcements of upcoming sessions.