In a recent phone call with a potential partner, I was asked to talk about how Zoey came to be. The person said that many times you can get a better understanding of how something came to be by learning what led to their development, which helps evaluate if they’re succeeding in their potential. As such, in today’s post we’ll take a look at some of the aspects of Zoey that makes it unique in today’s marketplace.
Ease of Use for Site Owners
Zoey’s original founding came out of a professional services agency. During that time, we saw a dichotomy developing that created challenges. On one side were SaaS platforms that were easy to use but very limiting, requiring compromises that could slow down a business’s momentum or be much more time consuming to manage to work around those limitations, but allowed customers to make easy edits to basic elements of their site. On the other hand was open source platforms that could be molded in any way or form, but required developers on hand to maintain due to most things being baked into code and not easily editable.
One of Zoey’s earliest mantras, maintained today, is to strike a balance between ease of use and merchant control. Merchants are able to have much more access to aspects of their site like design (both template elements, like header and footer, and the page layouts themselves) without needing to know how to code or have access to a developer.
All of this is possible while taking advantage of a platform that’s hosted and updated automatically for our merchants. In each of the last two years, Zoey has released more than 200 updates per year, averaging nearly one update per business day, featuring new features, security enhancements and bug fixes that site owners can take advantage of immediately and automatically.
Focused Primarily on B2B
Most eCommerce platforms that tout B2B or wholesale capabilities aren’t primarily focused on B2B. As we discussed in a previous post, platforms that put B2C first aren’t likely to be investing the same level of energy and resources into building an optimal B2B or wholesale experience, and the data structure and design will be more likely to be B2C-focused instead of B2B.
As Zoey began to introduce B2B capabilities to its platform, capabilities that were requested by our merchants, we listened to our customers and made sure the core rule engines for each of our main features were flexible to accommodate various business logic scenarios so the solution wasn’t one-size-fits-all. While B2B and wholesale businesses generally require the same basic features, how they use them and leverage them can be critical to the proper implementation and performance of their website.
Not Required to Be Bundled With Other Solutions
Zoey has always aimed to maintain and expand options for merchants so they can manage their stores on their terms. Not all platforms take this approach.
Some of our B2B competitors sell their B2B eCommerce service as an add-on to some other solution. That means if you want their B2B or wholesale eCommerce capabilities, you must use their other services as well. If you already have such a solution in place, or prefer to work with another solution, you can’t leverage that B2B eCommerce capability.
For example, Zoey works with many inventory management solutions thanks to our Apps & Integrations, as well as our publicly accessible APIs, ensuring you have more choice and control over your overall workflow. Our customers require the flexibility to work with existing solutions, and Zoey offers that readily.
Extensibility and Add-On Capability
Zoey has always been about ensuring our platform is able to be expanded upon if merchants need features that Zoey doesn’t directly offer. You’re not limited to just the features we opt to implement and support ourselves, and you’re not forced to work around those limitations.
That leads us directly to another major difference between us and our major competitors. We have a growing list of apps that allow Zoey to be extended to add capabilities not in the core platform, as well as an API system that allows for bridging technologies together. Any apps in our store can be activated with a single click, and then quickly and easily configured for use in your Zoey store. Zoey features powerful apps in areas such as shipping, marketing, inventory management and accounting.
For very specific capabilities, we also have a Developer Toolkit, which allows for other apps to be built as well.
Coming full circle, Zoey’s Visual Design Editor further empowers merchants with easy-to-use tools that provides more access to the theming of your store without needing to code. Many of our B2B-focused competitors go with a cookie-cutter or one-size-fits-all approach that may allow you to theme in terms of color schemes or fonts, but not truly have control over the look and feel of your site. In other cases, you can pick from a variety of themes, but most customizations must be done in code. Our latest edition of the Visual Design Editor strikes the perfect balance with a lot of components that allow you to set up your store visually quickly and easily, but allow you to put your own personal mark on it.
Our powerful CMS tools, with a newly-launched full-screen capability, also lets you make content edits without impacting the general look and feel of your store. Update your marketing assets or site copy without fear of breaking the design of your site!
Learn More About Zoey With a Demo
Zoey is a powerful platform with lots of features, but sometimes seeing is believing. Schedule a demo with us to learn how Zoey can benefit your B2B or wholesale business!