Marketing is one of the more complex and time-consuming tasks that merchants need to deal with on a day-to-day basis. However, there’s no need to get discourage. With a basic understanding of ecommerce marketing and the right apps connected to your Zoey store, you can start driving traffic, converting visitors and building repeat visitors today.
While we’ve written about the fundamentals of common marketing strategies like email marketing in the past, we’ve never really taken a closer look at the apps that can help you better execute your marketing efforts. That’s what this post aims to cover.
MailChimp- This popular email service provider is an excellent tool to kickstart your email marketing efforts. It includes a free plan if you’re just getting started, as well as paid plans for executing more sophisticated email marketing programs.
Revenue Conduit- This app allows your Zoey store to integrated with powerful marketing automation platforms like HubSpot and Infusionsoft. It can also integrate your Zoey site with Campaign Monitor, which is similar to MailChimp. Both HubSpot and Infusionsoft are all-in-one marketing platforms that can help coordinate your marketing efforts across social media, email and other channels, while giving you robust analytics and automated tools to improve and scale your marketing.
Nosto- This app uses combines your shoppers’ browsing and purchase data with predicitive analytics to provide personalized product recommendations on the front-end of your site, during the checkout process, and even in email campaigns such as with MailChimp and Campaign Monitor. Nosto can also send “we missed you” and abandoned cart emails. This makes Nosto a highly effective tool for increasing a shopper’s average order frequency and value, making you more money. The best part about Nosto is that it’s free to install. You’re only charged when a shopper makes a purchase through one of their recommendations.
Springbot- This app pairs Big Data with marketing automation to systematically improve your marketing efforts. Use Springbot to send marketing emails, launch remarketing campaigns, post on social media and more, then sit back and watch as the platform provides you with data-driven recommendations to squeeze more performance from your marketing.
Rekko- This tool gives you access to the same technology used by large retailers to help upstart marketers be more competitive. Rekko combines A|B testing, email marketing and site personalization to power conversion rate optimization efforts for your store, helping you drive more traffic and revenue.
Yotpo- This tools allows you to collect user generated content, such as product reviews and social media images, and display it on your site - a powerful way to increase your site’s conversion rate and SEO. It also uses rich snippets to enhance how your site is displayed on organic search listing, increase the clickthrough from search to your online store.
StoreYa Traffic Booster- With this app, StoreYa’s internal marketing team sets up pay-per-click advertising campaigns for you, then their algorithm-driven tool kicks in to optimize your bids, keywords and ads in real-time to drive highly-qualified traffic to your site.
Vantage- This tools is an all-in-one advertising and analytics platform made specifically for ecommerce marketers.
Addressy- This app adds automated address search and validation to your site’s checkout. Adding this functionality saves your shoppers time when checking out, increasing the likelihood that they’ll make a purchase. It also helps prevent data entry errors, ensuring you collect accurate information and avoid failed deliveries.
Optimizely- A|B testing is one of the keys to leveraging your traffic to improve the performance of your site, whether your goal is to get more newsletter subscribers or sell more products. Essentially, you split your site traffic so that 50% sees one version of your site and 50% sees another. With Optimizely, this process is handled for you automatically, with robust reporting that gives you insight into the version of you site that best achieves your goals.
Marketing is a huge subject and we could never cover all the apps that can help you with it, but by including a few of these apps in your marketing program, you’ll be setting yourself up for success. If you have a favorite marketing app that we haven’t included in this list, feel free to let us know by tweeting at@ZoeyCommerce.
Zoey is a powerful eCommerce solution for B2B and wholesale businesses. It also leverages B2C-type capabilities to empower merchants to let their customers self-serve common needs like reordering, order status and account maintenance. Zoey has many enterprise-grade B2B and wholesale capabilities built into its platform for easy establishment and growth of a B2B business.