Case Studies

Athletic Brewing Co. Launches B2B eCommerce with Zoey

By Josh O'Connell on June, 25 2019
THE CHALLENGE:

Athletic Brewing Co. needed a B2B-focused solution to complement their existing B2C solution, which was launched previously on SquareSpace. Their goal was to serve audiences through eCommerce they previously couldn’t, such as their wholesale and direct to retail programs.

WHAT THEY LIKE ABOUT ZOEY:
  1. A wholesale solution that allows for managing prices by customer type, which makes it easier to leverage one portal for all customer buyer types.
  2. The site can be easily managed, without requiring an entire team or outside development partner to maintain it.
  3. The platform is easy - another person can be ramped up quickly as sales and the company grows
  4. Real-time data can be provided to salespeople to make decisions about what to recommend for purchasing.
  5. Access restrictions allow them to decide who can access the wholesale portal, and properly vet and set those customers up before they begin ordering.

“We had thought this was going to be a very promising segment of our business. We wanted to go direct to retail; the type of product we sold led us to wanting to deal directly with retailers.”

--Derek Sellhausen, head of eCommerce for Athletic Brewing Co.

Download the Case Study

athletic-brewing-hero

ESTABLISHING AN ONLINE B2B PRESENCE WITH ZOEY:

Athletic Brewing Co. is a relatively new business, growing quickly, and decided it was time to expand their eCommerce support to include segments they couldn’t under their current B2C eCommerce store. That store, powered through SquareSpace, was taking care of their direct consumer sales, but they knew that other channels would benefit from an eCommerce solution. With sales already up and running in nine states and growing rapidly, it was time to expand their technological solutions to cover more sales scenarios.

“We had thought this was going to be a very promising segment of our business,” said Derek Sellhausen, head of eCommerce for Athletic Brewing Co. “We wanted to go direct to retail; the type of product we sold led us to wanting to deal directly with retailers.”

Athletic Brewing Co. was doing something different in the craft beer industry with their non-alcoholic beer offerings, so they knew that it would benefit them to be able to connect with retailers, and so the search began for a new eCommerce solution. They had a few requirements going into it that they wanted to support.

    • Pricing segmentation based on customer type was an important facet of any solution they picked. “What we were looking for was having different prices for different tiers of customers,” Sellhausen said. “Whether it was a retail chain, small stores, stores that require different wholesale pricing, we could offer that.”
    • Access restrictions that allowed the company to only provide any access to the store  to those the company has approved. “We wanted to make sure we were vetting who was ordering before we gave access,” Sellhausen said.
    • Easy site customization that could be managed within a small, but growing, company like Athletic Brewing Co. “We wanted to have a storefront we could manage easily,” Sellhausen said. “Ideally it could be pretty much run by someone and not a team, and pretty much increase our capacity.”

While researching options, Sellhausen discovered Zoey, and the progress was organic to determining how Zoey would be a good fit.

To learn more about how Athletic Brewing Co. has leveraged Zoey to streamline and enhance their B2B ordering processes, download the case study:

Download the Case Study

To learn how Zoey can help you, request a customized walkthrough with our team!

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