B2B commerce has traditionally lagged its B2C counterpart in terms of capability and flexibility. Some businesses haven't even gone online, fearing the complexity of B2B Commerce doesn't translate to a website. Others have old, outdated websites that don't leverage today's eCommerce best practices.
When it comes to B2B and wholesale eCommerce, many businesses could look to take a page from B2C eCommerce businesses in how they empower their customers to make purchases and take certain actions on their own.
Increasingly, a percentage of B2B transactions currently being done over the phone, via email, or through salespeople could be handled and managed directly by customers without the merchant's intervention. In other cases, managing account information like billing addresses, shipping addresses, and billing information such as stored credit cards shouldn't require a call to customer service or an email to the company.
Zoey is a powerful eCommerce solution for B2B and wholesale businesses. It also leverages B2C-type capabilities to empower merchants to let their customers self-serve common needs like reordering, order status and account maintenance. Zoey has many enterprise-grade B2B and wholesale capabilities built into its platform for easy establishment and growth of a B2B business.